About Us

LaCorte Enterprises LLC offers brand architecture services to promote clients in the most positive light on and off the court, field, and stage, while utilizing the relationships with print, electronic, and broadcast media to give clients the proper exposure. We work closely with community based organizations and non-profits that specializes in uplifting society. It is understood that every client is different, and we can provide a customized plan to accommodate your needs. It is our goal to execute our strategic, personalized marketing plans to keep our clients current and in the public eye.


The reputation of an Athlete or company’s brand is crucial in determining the success and longevity of ones career.


We create opportunities and utilize all options thus maximizing marketing potential through endorsements, sponsorship, events, and other creative outlets.

Public Relations

Public persona and professional reputation are of great importance and play a critical role in success. In today’s digital empire, it is imperative to stay relevant and to consistently deliver the right message to your audience and continue to expand your brand.


Digital Branding and Social Media is the leading, most effective way to develop, manage, grow and influence a brand, it’s audience and position within popular culture and the overall marketplace.


LaCorte will create a solution and strategy for your brand based upon your objectives, budget, and target market. Our creative team will work with yours to formulate a direct channel for success.


Regardless of the size, industry or current status of a business, we will provide the solutions, inventive and creative strategies, the network and game plan to lead to success.


Our Team

Melissa LaCorte

Melissa LaCorte is a public relations, marketing, brand strategy and communications professional with extensive experience developing and leading innovative marketing, media, social media, and digital campaigns for some of the biggest athletes brands in the country. Melissa’s ability to effectively listen and communicate, allows her to work with professionals at all levels. She is able to quickly determine a client’s needs allowing her to discover, translate, and deliver strategic offerings and services that exceed expectations. She has years of experience in client strategy meetings and business development presentations while also creating innovative solutions, formulating detailed plans and budgets, and managing effective marketing campaigns from start to finish.

Theresa Villano

Client Relations Director
Theresa Villano currently lives in San Diego, CA and is a sports Public Relations and Brand Management consultant at LaCorte Enterprises. She has been a part of the NFL community for over 6 years as a featured reporter/feature coordinator at Pro Player Insiders covering the Chargers and national NFL events including NFL Super Bowls, Drafts, Rookie Premieres and NFLPA events.

In addition for the past 3 years, Villano has been managing corporate America and sports related social media/online marketing platforms to take companies community networks to the next level. Theresa also has a passion for community service in which she brings to player foundation support and off the field efforts.

Hayley Shoji

Hayley Shoji is a marketeer from Atlanta that works on creating & executing comprehensive marketing campaigns for largescale events. She likes to experiment with innovative marketing concepts to see what lies outside of the box. Hayley is currently finishing her Masters of Science in Marketing from the Manderson Graduate School of Business at the University of Alabama. Shoji will be relocating to Denver, Colorado

Miles Johnson

Miles Johnson is currently a graduate student living in Waco, Texas and proud Baylor alum. He is pursuing his Masters in Sports Management with aspirations of becoming a sports agent. Being an ex-football player for the Baylor Bears has helped develop his team skills, communication, and dedication. Miles is a personable young man who loves talking to people and solving problems. He is the ultimate team player who leads by example and demands the best from those he is working with.


Build Your Brand

  • Our Associates are experienced strategic planning consultants.  We can help you and your executive team develop an integrated strategic plan that builds clarity and consensus among you on a critical game-plan for the future success of your business.
  • Just as importantly, our team-based approach to strategic plan development orchestrates the involvement of your key stakeholders in a way that optimizes your chances for successful plan implementation.  And as any executive leader knows, a strategic plan is only as good as your ability to execute it effectively.
  • Building a credible, sustainable and differentiated brand is within your grasp when you begin with a solid brand strategy. A brand strategy defines a rationale for your brand and clearly articulates to your target audience why your brand should be chosen over the competition. The brand strategy then becomes the standard by which all brand building activity is built upon.
  • Direct all media relations (TV, film, radio, online publications) and placement.
  • Directing public and community relations on and off the field to provide you with the correct amount of exposure to benefit you professionally as an athlete and as your own brand.
  • Media training, talent and image development
  • Coat drive benefiting less fortunate
  • Women’s pampering Events for less fortunate
  • Football and Basketball Camps
  • Community Boxing in the park event (partnered w/ USA boxing association)
  • And much more!
  • Appearance Coordination
  • Media Training
  • Charity Event Assistance
  • Promotional Opportunities
  • Social Media Assistance
  • Travel Arrangements
  • Reservations
  • Transportation Coordination
  • Vacation Planning
  • Around The Clock Concierge Services
    • Help build and support  active social media presence (make custom content, graphics, and handle fan giveaways,etc.)
    • Stressing social media perception and the importance of a positive image.
    • Directing social media and marketing campaigns.
  • Oversight of all details from Inception to Completion
  • On-Site Event Coordination
  • Event Committee Support
  • Event Staffing Need Determination and Training
  • Budget Oversight
  • Venue Advising
  • Audio Visual Recommendations
  • Minute by Minute Detailing
  • Travel Arrangements
  • Creation of Attendee Gift Bags
  • By taking a strategic approach to media relations, we can identify the most newsworthy angles – and segment them by the type of outlet most likely to generate coverage.
  • Needs assessments matching client with relevant federal, state and
    private grants.
  • Brainstorming with community or staff to design grant program.
  • Grant writing that includes mutual planning of program and
  • Ongoing communication to ensure adherence to plan. Grants
    proposals submitted only after client reviews and approves.
  • Creation of process and outcome evaluation systems, with a site
    visit to help with startup.
  • Nonprofit consulting services including creation of a tax-exempt
    organization, assistance with strategic planning, and board
  • Continuing technical support, and monitoring that includes
    regular progress reports.
  • Grant writer training and other training for staff, program users, and
    other interested parties.


Athletes We Work With

Avery Williamson

Avery Williamson

Tennessee Titans
Arik Armstead

Arik Armstead

San Francisco 49ers
Drew Gooden

Drew Gooden

NBA-Washington Wizards
Mike Adams

Mike Adams

Indianapolis Colts
2x Pro Bowler
Andre Reed

Andre Reed

NFL Hall Of Famer
Will Lowery

Will Lowery

Professional Golfer + TV Personality
TJ Ward

TJ Ward

Denver Broncos
Festus Ezeli

Festus Ezeli

Portland Trail Blazers


Our Recent Projects


What our Happy Athletes say about us?

"I am very honored to have worked with Melissa on our first annual T.J. Ward Foundation Golf Tournament. I met her in March, and was very impressed with her presentation and hired her on the spot. The tournament was in July, I found her knowledge in event planning and public relations beyond valuable. Melissa listens to details and acts accordingly. Melissa is professional, reliable and loyal. I am blessed to have her not only as a business associate but as a friend. Needless to say, I plan on working with her in the future." - (Executive Director - TJ Ward Foundation)
"I've been working with Melissa for 5 years now. She has helped me succeed on and off the court during a time that words can't describe. I'm very grateful to have her apart of my life. Thank you Melissa!" - Drew Gooden (NBA Star - Washington Wizards)
"Dedication, Hardworking, Relentless are a few words that come to mind when I think about Melissa. She works tirelessly for her clients like they are her own family and friends. She is the best at what she does and it is reflected in her work. She's a true #GirlBoss. " - Xia Chekwa -Wife of NFL Miami Dolphin Chimdi Chekwa (Executive Director - Camp One Foundation)
"Thank you for being you." - Mike Adams (NFL Player - 2x Pro Bowler - Indianapolis Colts)


Latest and Hotest News in the Business


Get in Touch!

Your Name (required)

Your Email (required)


Your Message


Get in Touch with us!

Want a Job in Sports?

Get Started Today

Sports Internship?

Build Your Portfolio